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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Why KPIs and Annual Bonuses Don't Alter Behaviour

Here is a quick video of Dr Claire El Mouden, a behavioural scientist at the University of Oxford, who happens to be the keynote speaker at our first Passle Hero Academy

She explains why KPI's are just as ineffective as resolutions to go to gym - come and hear her speak on 1st February at WeWork Moorgate to find out what works.

Dr Claire El Mouden (University of Oxford) introduces us to the topic of her keynote at the Passle Hero Academy on 1st February. Book here for free: http://home.passle.net/hero-academy The event runs from 5pm, with Dr Claire El Mouden's keynote at 6.30pm. Don't miss out!

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content marketing, b2b marketing, dr claire el mouden, hero academy, hub hero hygiene, behavioural science, gamification, kpis, annual bonus, incentives, behaviour

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