Have you got your Marketing KPIs Right?
I was having a read of this article below by Rameshwar Thakur - a nice summary of the potential KPIs you can have for a digital marketing...
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Why KPIs and Annual Bonuses Don't Alter Behaviour
Here is a quick video of Dr Claire El Mouden, a behavioural scientist at the University of Oxford, who happens to be the keynote speaker...
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