Over the past few years, a number of employee advocacy tools have risen to prominence, which is no surprise given the obvious value in the networks of a given company's employees.

This is particularly true of the C-suite execs, who usually amass a goldmine of high-value connections on their journey to seniority. But this piece from Harvard PR raises an interesting point - do employee advocacy tools foster a quantity over quality approach? 

When impactful engagement strategies like gamification are thrown into the mix, do these tools risk yielding a high noise-signal ratio? Increasingly, I'm hearing that marketeers are keen for their experts to enrich the content they share with their own thoughts and opinions. After all, if you're buying an experts' knowledge as the product, wouldn't your preference be to read the expert's opinion on a piece of content, rather than just the piece alone?