This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
26 results for:
employee advocacy
This very impressive study by Onalytica looks into the employees' online presence & influence from global consultancy firms. It is well...
The path of Employee Advocacy over the last decade has been interesting to see.The initial stats, which I have no reason to disbelieve,...
I love the video below created by Sarah Goodall Founder of Tribal Impact. Sarah talked me through her social media maturity model moving...
It can be a big challenge to introduce an employee advocacy programme to your organisation, especially for the Marketing and...
Its 1917 and Uncle Sam has a problem. The US is involved in a war that the population doesn't know or care about. The challenge for the...
As LMA 2019 kicks off, I thought it would be a good idea to republish this post from LMA 2018 as a reminder of the excellent content we...
Towards the end of 2018, I received an email asking for my address so Reid Hoffman could send across a copy of his latest book. A few...
Many of our clients are using or plan to investigate the use of employee advocacy platforms. We are quite typically asked about what...
I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson. In brief, this is...
Check out the video below. You may well have seen it but do watch it again and listen to the audio from Derek Sivers as there is a great...
To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...
In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...
Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...
The article below showcases 12 fantastic writing tips when building a strong online presence. Whilst content typically focuses on the...
When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....
