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Leadership - The importance of the first follower

Check out the video below.  You may well have seen it but do watch it again and listen to the audio as there is a great description...

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Stop thinking newsletters are a marketing thing.. They are central to Business Development!

To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...

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unknownx500 greggoconnell

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IT Buyers have changed: 47% of B2B decision makers trust employees over a brand’s marketing department.

In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...

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