Nov 20, 2020 The secret sauce of a successful Employee Advocacy programme - PM Forum Session with Yvonne Boateng By Charles Cousins Alistair Bone This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
Apr 30, 2020 The Onalytica global study into consultancy employees' online presence and what your business can improve on By Passle This very impressive study by Onalytica looks into the employees' online presence & influence from global consultancy firms. It is well...
Apr 22, 2020 Employee advocacy: how to make it work By Tom Elgar The path of Employee Advocacy over the last decade has been interesting to see. The initial stats, which I have no reason to disbelieve,...
Dec 10, 2019 How to mature your digital presence from inactive to active By James Barclay I love the video below created by Sarah Goodall Founder of Tribal Impact. Sarah talked me through her social media maturity model moving...
Sep 18, 2019 Successful employee advocacy - Help your people understand "Why?" and enable them to create content By Charles Cousins It can be a big challenge to introduce an employee advocacy programme to your organisation, especially for the Marketing and...
Aug 27, 2019 The first employee advocacy - Four Minute Men By Samuel Page Its 1917 and Uncle Sam has a problem. The US is involved in a war that the population doesn't know or care about. The challenge for the...
Apr 08, 2019 Leveraging Content: Notes from the LMA By Tom Elgar As LMA 2019 kicks off, I thought it would be a good idea to republish this post from LMA 2018 as a reminder of the excellent content we...
Feb 18, 2019 Blitzscaling, Network Effects and Employee Advocacy By Passle Towards the end of 2018, I received an email asking for my address so Reid Hoffman could send across a copy of his latest book. A few...
Jul 09, 2018 Why indigenous content will make your employee advocacy program sustainable? By Passle Many of our clients are using or plan to investigate the use of employee advocacy platforms. We are quite typically asked about what...
Dec 04, 2017 How to drive employee advocacy... What you can learn from 'Commander's Intent' By Freddy Dobinson I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson. In brief, this is...
Oct 16, 2017 Leadership - The importance of the first follower By James Barclay Check out the video below. You may well have seen it but do watch it again and listen to the audio from Derek Sivers as there is a great...
Aug 21, 2017 Stop thinking newsletters are a marketing thing.. They are central to Business Development! By Passle To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...
Aug 10, 2017 IT Buyers have changed: 47% of B2B decision makers trust employees over a brand’s marketing department. By Eugene McCormick In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...
Jul 07, 2017 The Major Caveat with Employee Advocacy By Passle Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...
Jun 28, 2017 Does your content marketing assist with talent acquisition and retention? By Passle The article below showcases 12 fantastic writing tips when building a strong online presence. Whilst content typically focuses on the...
Mar 20, 2017 You need to pay attention to word-of-mouth marketing By Passle When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....