Sep 09, 2024 A Guide to Thought Leadership for Law Firms By Sonali Badul Charlotte Knight Samuel Page Thought leadership is something that most legal marketers will be familiar with. Firms spend lots of time and effort on writing articles...
Jul 25, 2024 Building Content Franchises: A Lesson from The Olympic Games 2024 By Freddy Dobinson Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
Sep 25, 2023 Overcoming Perfectionism and Developing Thought Leadership By Henry James It is no secret that writing can be a difficult and intimidating process. We work with a number of experts in Professional Service firms...
Mar 21, 2023 Planting Trees with Thought Leadership & Passle 🌳🌲🌎 By Freddy Dobinson Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....
Oct 19, 2022 4 Pillars of Successful Thought Leadership - Author-Centric Publication By Samuel Page Thought leadership programs that run efficiently and deliver impact for their firms have conquered the 4 pillars of successful thought...
Aug 02, 2022 Reimagining Client Success - Case Study: Taylor English Duma LLP By Freddy Dobinson 6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...
Jul 26, 2022 Push vs Pull - Content Marketing in Professional Services By Samuel Page Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
Jun 03, 2022 Deloitte's Global Marketing Trends: What this Survey Means for CMOs in Law Firms By Freddy Dobinson Reading Deloitte's 2022 Global Marketing Trends publication, it's clear that the macro trends impacting B2C organizations are taking...
May 26, 2022 Driving Tra(i)nsformation - The Opportunity Cost of Getting Your Time Back when Creating Content By Freddy Dobinson 12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...
May 17, 2022 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
Oct 25, 2021 Edelman & LinkedIn: Thought Leadership Impact Study 2021 By Samuel Page Each year, LinkedIn and PR consultancy giants Edelman publish their Thought Leadership Impact Study. This year is the fourth in a series...
Apr 26, 2021 The #1 tip for improving your thought leadership results By Samuel Page Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...
Mar 22, 2021 Defining thought leadership By Samuel Page Every year we conduct our legal thought leadership report into how the top law firms in the US and the UK compare for thought leadership....
Feb 10, 2021 Passle Insider's Club Kickoff - Rupert Winlaw on Succeeding with Data and Reporting By Sarah Strachan Over the last few years, I've had the pleasure of working with experts from the worlds top professional services firms. We've been seeing...
Jan 22, 2021 Passle Podcast EP 24 - Cam Dobinson on success in thought leadership By Samuel Page At Passle we're in a privileged position to see how the worlds leading professional services firms approach thought leadership. Cam...
Jan 20, 2021 Moving clients along the Favourability Journey with expert content By Charles Cousins The core challenge marketers and business development professionals face is taking a new client from a place where they know nothing...