People rarely take free advice… But I hope that you are the exception. And if any of this seemed unclear, just ask yourself a few fundamental questions: When someone is looking for me, what would they search for? Which page on my site is most relevant for that phrase? Why would Google believe that this is the best page on the internet for this topic? This should put you in the mindset for search and keep you focused on empathy and quality. Those are the two fundamental principles in search engine optimization. Happy ranking!

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