10 Feb, 2021 Passle Insider's Club Kickoff - Rupert Winlaw on Succeeding with Data and Reporting By Sarah Strachan Over the last few years, I've had the pleasure of working with experts from the worlds top professional services firms. We've been seeing...
16 Oct, 2020 Professional Services Growth Live - Episode 4 - Data & Analytics with Sarah Strachan By Samuel Page Sarah Strachan On this episode of Professional Services Growth Live, our live Q&A is joined by Sarah Strachan, an expert in data and analytics for...
11 Sep, 2020 The most powerful button in Google Analytics By Sarah Strachan I attended PM Forum's webinar: Beyond vanity metrics. This was led by Ciaran Rogers from Target Internet. Ciaran has over 20 years...
04 Jun, 2018 Is data the biggest challenge facing marketers today? By Samuel Page I was lucky enough to hear Charles Nixon of Cambridge Marketing College and Shimon Ben-Ayoun of the B2B Marketing Forum speak at the B2B...
20 Sep, 2017 Are you game for this week's content challenge? Here's how I did it By Passle Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...
22 Jun, 2017 3 Free SEO tips from Andy Crestodina By Passle When it comes to SEO there is a lot of guff out there and it's easy to feel overwhelmed and put off. However, Andy Crestodina is always...
07 Nov, 2016 Content Marketing Wishlist: 11 things I want to see less of in 2017 By Passle We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go...
26 Oct, 2016 Google Analytics: Back to Basics By Passle Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered. Here's...
09 Jun, 2016 Where does the marketing team fit in with Passle? By Passle Passle is a tool that empowers busy experts to create content. We make it possible for small businesses to create content without having...
16 May, 2016 How to Measure Campaign Effectiveness By Freddy Dobinson Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...
03 May, 2016 Putting the data horse before the cart By Mike Daly 5 Critical Success Factors (CSF) for big data analytics projects from a leading practitioner- HOTELS.COM. Analytics are too often the...
24 Mar, 2016 Two useful Google Analytics Custom Reports By Passle While Google Analytics is a a free and fantastic way to check activity on your website, it can be a little bit daunting to approach. In...
07 Mar, 2016 Get Smart - Avoiding the Hype Surrounding Big Data By Freddy Dobinson The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...
08 Sep, 2015 Accenture Digital MD Provides Digestible Social Media Advice By Passle Ray Eitel-Porter, Managing Director Accenture Digital, Head of Big Data & Analytics UK & Ireland provides a really honest insight into...