LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long.
This is a very sensible addition to the network and gathering additional stats sits comfortably alongside SlideShare as a reason to publish to LinkedIn, instead of (or at least as well as) YouTube.
It'll be interesting to see whether this is primarily a User-Generated-Content play or simply another lucrative advertising medium. Either way, LinkedIn clearly believe that video will continue to grow as a Business-to-Business medium.
LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about the people who view those videos. LinkedIn will finally let people natively upload videos to the business-centric social network through its mobile app. On Thursday, LinkedIn started testing the feature with a small number of users in the U.S. whose natively uploaded videos will play automatically with the sound off when they appear in people’s feeds. People can disable videos from playing automatically in their account settings. The company plans to roll out the video-sharing feature to all users worldwide “in the coming months,” according to a LinkedIn spokesperson.