LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long.
This is a very sensible addition to the network and gathering additional stats sits comfortably alongside SlideShare as a reason to publish to LinkedIn, instead of (or at least as well as) YouTube.
It'll be interesting to see whether this is primarily a User-Generated-Content play or simply another lucrative advertising medium. Either way, LinkedIn clearly believe that video will continue to grow as a Business-to-Business medium.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-10-12-42-36-296-6aa2a5bca166fca0660ae210.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-19-301-6a6274b3ab3f24f1af8b762b.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-10-762-6a6274aa4d7fda4aff7dcd7a.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-11-10-49-23-287-6a7afe338407e466539ac1d8.png)