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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Is 280 characters better than 140? Longer tweets good or bad?

Twitter have just announced that it is trialling longer character limits to help Users - increasing the number of characters you can use from 140 characters to 280 .

Is that a good thing?  I kind of thought the point was to be concise in your message. Although I am no great tweeter I like the discipline of the very short message. 

Certainly there is some discussion as you'd expect - check out the tweets alongside this post!  I must admit the first thing I thought was what carnage will Donald Trump be able to create now!

PS If you were not invited to trial longer tweets here is a way to hack Twitter so you too can use 280 characters.

Social media site Twitter is trialling longer character limits to help users "easily express themselves". Twitter currently limits tweets to 140 characters, but has doubled that to 280 characters for a small group of users. The current character limit was "a major cause of frustration" for some users, the firm said in a blog post. The firm has been suffering from slowing growth and the shift could be one way for the firm to widen its appeal and attract new users. "Trying to cram your thoughts into a Tweet - we've all been there, and it's a pain," Twitter product manager Aliza Rosen wrote.

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content marketing, b2b marketing, e2e, twitter, twitter picker, twitter love, 280characters

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