We talk a lot about Experts influencing other Experts as part of the sales and marketing process. However, as the HBR article below shows, demonstrating expertise is key to successful leadership too.
Looked at in this way, having a senior leadership team that is demonstrably skilled in their craft is an essential part of running a successful organisation.
Studies show that people really do defer to experts. So before they attempt to exert influence, executives should take pains to establish their own expertise and not assume that it’s self-evident.