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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Facebook moves to prioritise person to person content

Last week Mark Zuckerberg vowed to change the way content is presented to Facebook Users - "We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Zuckerberg.

Zuckerberg calls the content he wants Facebook to show 'meaningful social interactions' - I call it content from those I trust and know.

He is of course spot on - better late than never I guess from a company that has moved away from authentic content and toward corporate messaging.

We want to hear from our friends and family, not organisations and brands. In the B2B world, the same applies. I would much rather hear from the expert I know rather than the generic sales messages from the central comms team I do not.

Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content” on Thursday, one week after he pledged to spend 2018 “making sure that time spent on Facebook is time well spent”. The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family. “The balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other,” Zuckerberg wrote in a Facebook post announcing the change. “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”

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content marketing, b2b marketing, e2e, facebook

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