Last week Mark Zuckerberg vowed to change the way content is presented to Facebook Users - "We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Zuckerberg.

Zuckerberg calls the content he wants Facebook to show 'meaningful social interactions' - I call it content from those I trust and know.

He is of course spot on - better late than never I guess from a company that has moved away from authentic content and toward corporate messaging.

We want to hear from our friends and family, not organisations and brands. In the B2B world, the same applies. I would much rather hear from the expert I know rather than the generic sales messages from the central comms team I do not.