We talk about engaging experts a lot here at Passle. The reason being that showcasing your expertise adds authenticity and improves results.

Your audience gets a real look at why your organisation should be the first choice as a provider and your sales and marketing teams gain a better understanding of the industry.

 These insights are useful all throughout the sales and marketing cycle. For example, they can be used in outreach to new prospects, part of nurture for existing contacts, in a newsletter for clients, throughout social channels, as a small part of a hero content piece, as promotion before an event, as follow up after an event.

It is the authenticity of these insights that make them valuable and effective. Injecting some expert insights may be the key to improve your sales and marketing results. Particularly if your buyers are experts themselves.