This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

Emotion in a digital age - a must in today's professional services

Having read a great article titled "Want to master the art of negotiation? You need emotional intelligence" by Helen Brand (CEO of ACCA) via CityAm this morning, it reminded me of a number of posts Passle have produced around humanising your digital content.

Helen uses Theresa May negotiating our Brexit deal as an extreme example of using empathy as part of the negotiating process. To get her deal through, she must listen to her constituents and colleagues, produce something that engages them and deliver it in a meaningful way. Influence and deal-making is not just the domain of global politicians and policymakers. It applies to most businesspeople in their daily roles, where they have a small number of key clients and customers to influence. 

The ACCA research, mentioned by Helen - "The Future: Drivers of Change and Future Skills", identified that finance professionals will increasingly need a broad blend of capabilities to succeed. These being - Intellect, creativity, emotional intelligence, vision, experience, mastery of the digital world, and technical and ethical skills. These are the seven key sought-after skills employers are seeking today and for the decade ahead.

So how do you evidence your emotional intelligence and empathy towards your clients or prospects needs? Especially outside of a 1-to-1 personal interaction.

The most engaging evidence we see produced relates back to people sharing their personal experience and evidencing their deep understanding of what their clients are probably experiencing. 

Here are our 3 key tips for producing personal content:

  • Think about which companies and the people you want to influence
  • Write about a solution to a challenge important to them. You can discover these by checking out their posts, tweets, likes and shares on LinkedIn
  • Lastly and most importantly, share to your social networks
In 2016, our research (entitled Professional Accountants – The Future: Drivers of Change and Future Skills) identified that finance professionals will increasingly need a broad blend of capabilities to succeed. Intellect, creativity, emotional intelligence, vision, experience, mastery of the digital world, and technical and ethical skills are the seven key sought-after skills areas we isolated that employers are seeking today and in the decade ahead. Collectively, these seven distinctive attributes come together to create the optimum blend of technical knowledge, skills and abilities the profession will need to be able to deploy.

Tags

content marketing, b2b marketing, e2e, influence, politics, brexit, personal brand

Tweets on this subject

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks