He won WW2, founded NATO, kick-started NASA, started America's highway system, ended the Korean war, added two states to the union, started the DARPA project (which became the internet as we know it), desegregated the armed forces and sponsored the first civil rights bill since reconstruction.
Dwight Eisenhower was a busy guy.
By understanding how he made the time to do everything he accomplished, we can understand how to get our ideas on the agenda of our clients, colleagues and prospects.
The matrix below is beautiful in its simplicity. Things that are important or urgent get done, things that are not important either get delegated if they are urgent or get ignored.
Whether consciously or not, this probably mirrors the way most people try to manage their time.
To add your idea to the agenda of those you want to influence, you need to add both urgency and importance. Your idea has to be critical to the people you are talking to and it needs to be time sensitive.
Dwight D. Eisenhower was the 34th President of the United States from 1953 until 1961. Before becoming President, he served as a general in the United States Army and as the Allied Forces Supreme Commander during World War II. He also later became NATO’s first supreme commander. Dwight had to make tough decisions continuously about which of the many tasks he should focus on each day. This finally led him to invent the world-famous Eisenhower principle, which today helps us prioritize by urgency and importance.