LinkedIn know a fair bit about thought leadership so I thought it was interesting that they have an internal algorithm for assessing “quality thought leadership”.
Another day, another acronym. This time it is SCORE. The letters stand for:
- and Expertise
I've not really got a strong opinion about being contrarian (perhaps that's humorous) but the rest are unquestionably true for Professional Services. Having structure, whether that be a newsletter, a podcast series or any other structure is enormously important. The ownable point is somewhat surprising from LinkedIn, since the easiest and most sensible way to get your brand alongside your content is to publish on your own website (not on LinkedIn Pulse as they'd like us to).
That a process be Replicable is aided enormously by using a template and for Professional Services, it is essential that the expertise of the individuals within the firm be at the core of all content.
So, hat's off to LinkedIn, we have a new acronym to talk about. Yay!
Most important take-aways: Repetition is key. The best ideas are replicable. When you find something that works, repeat your creative to build brand recognition. (And don't be afraid of templates.) Create quality thought leadership. To do that, you must make sure your content is structured (easily consumable), contrarian (stands out from the noise), ownable (clearly branded), replicable, and proves your brand's expertise on the topic and in your field.