Over the last two weeks, since the coronavirus crisis started to bite in the UK, we have seen more than 75% increase in the number of people reading expert opinions published through Passle. Clearly, there is a tremendous need for authoritative information about what Coronavirus is going to mean for people's businesses and they are turning to their advisors for detailed insight.
I thought I'd share a few of the most useful sites, both to circulate the excellent information that is available but also to highlight the speed with which some companies have already delivered best-practice communications in the face of rapid change. More authors are publishing more content for their clients which is also being more widely shared than ever before.
This need for rapid adaptation is pretty close to the business equivalent of evolution so the famous quote that paraphrases Charles Darwin feels prescient:
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change"
The lockdown is not simply changing where we work, it is changing how our businesses interact with our clients. Business Development budgets need to be reassigned away from tried and tested physical events and the knowledge of experts across the whole firm must be brought to the fore.
What Coronavirus is making us live through is not business-as-usual so there is significant risk to sticking with the old plan. People are concerned; they are actively seeking advice online, it's important for your future that they get it from the experts at your firm.
The evolution of a misquotation... ...The quote started out as a paraphrase. Megginson wrote in 1963: According to Darwin’s Origin of Species, it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.