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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

38 results for: covid-19
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The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...
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As we near probably one of the weirder christmases we've had in a while ("Merry Tier 4" doesn't quite have the same ring...), now is a...
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As we approach the end of the year, we thought it might be helpful to look back at the changes everyone has been through and think about...
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Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...
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I know, I know, I missed out last weeks good news but this week is really worth it because I fixed the upstairs waste pipe and even...
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Happy Friday everyone!  I know the good news is late this week but it is worth the wait as there are some real crackers below.The first...
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Whilst it has been recognised that there is enormous value in providing insight to clients through the form of content, this has lead to...
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Better late than never.....here is my round-up of the good news stories in the 8th week of lockdown.Dutch farmer writes a message of hope...
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It is interesting watching firms having to adapt, embrace change and pivot their business models in the professional services arena...
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Apologies it is slightly later than usual today!  The end story this week is a real cracker and it is actually from one of my good...
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In a whirlwind 31 days since lockdown, we've seen the marketing teams of the world flogged pillar to post, from message to message as the...
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It is that time again and it can only be seen as a positive that these weeks are flying by especially in light of the expected...
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With no more physical events for some time, there has been a very large gap left in the calendar for business development and marketing....
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I had the pleasure of starting my day off with speaking to Leon Loganathan, The managing partner of Ward Keller in Australia as he was...
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With changing needs of team members come a need for firms to adjust their training programs to cater for new skills and experiences of...
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Yes, believe it or not, another week has flown by with a lovely Easter bank holiday slap bang in the middle.  I wasn't really looking...