I have absolutely loved reading 'Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You'. 

Towards the end of the book, I came across an excerpt that is incredibly relevant to professionals who develop thought leadership. 

Often, we get so focused on using writing as a tool for influencing others - which is understandably one of the more compelling reasons for creating content. The book references Jeff Bezos' annual letter to Amazon shareholders as an example of how written communications can be leveraged to influence and share ideas. 

From an internal perspective, however, writing is one of the greatest tools at our disposal for sorting our thoughts and developing our thinking. 

Sharing your thoughts through writing can be an easy way to capture feedback and understand sentiment toward certain ideas.

As the authors of the book state, writing early and often can be a great format for creating a better strategy. 

Similarly, in our experience, creating short-form insights can be a powerful mechanism for developing your thinking toward your longer-form thought leadership strategy.