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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 9 minute read

2025's Best Legal Marketing Events (USA)

We thought it would be useful to share our pick of the top US legal marketing events in 2025. 

We've seen a huge comeback for in-person events in the last couple of years. They provide some of the best ways to grow professionally, get inspired and make lifelong connections.

At a glance, here are some of the top US events in 2025 for legal marketers.

 

Quick Overview

EventDateLocationPrice (USD)TopicInvite
Thomson Reuters Marketing Partner ForumJanuary 29th - 31st, 2025Sonoma Valley, CA$2795Law Firm Profitability & Client DevelopmentNo
LegalweekMarch 24th- 27th, 2025

New York

 

$1,795 - $2,295Legal Technology & InnovationNo 
LMA Annual ConferenceApril 23rd- 25th, 2025Washington D.C$1,795 (LMA member) / $2,474 (non-members)Legal Marketing & Business DevelopmentNo 
Passle CMO Series Live5th June 2025New York $750Content Marketing & Leadership No 
Clio Cloud ConferenceOctober 16th- 17th, 2025Boston$99 - $1,599Legal Technology & Practice ManagementNo 
Game Changers SummitTBAAtlantaExclusiveInnovative Marketing & Law Firm Growth StrategiesYes 
Great Legal Marketing Summit TBAVirginiaEstimation: $499 – $2,197Marketing Strategies for Small & Solo Law FirmsNo 

6 reasons why you should attend legal marketing events

Legal marketing events are where you can find a room filled with people who have expert insights and experience. Even the most experienced marketers find it worthwhile as it is a great way to connect and network with other professionals in the industry and learn about topics they may not know so well. 

This is true in almost any industry, yet even more important for legal marketers, whose challenges and opportunities often differ from their colleagues in non-legal businesses.

We’ve highlighted just six of the reasons why you should invest in joining legal marketing events in 2025:

  1. Learn from the Best

Marketing events provide a platform to hear from industry leaders, experts, and innovators who share their insights, experiences, and knowledge.

2. Network Like a Pro

There will be multiple opportunities to connect with like-minded professionals, potential clients, partners, and mentors. Building relationships and expanding your professional network can open doors to new opportunities- so don’t stand in the corner scrolling on your phone to avoid social interaction!

3. Stay Ahead of the Curve

Attending conferences allows you to stay informed about the latest trends, developments, and innovations in your field. This knowledge helps you stay competitive and adapt to changes.

4. Get Inspired and Motivated

Hearing from successful individuals and seeing the possibilities in your field can spark new ideas and motivate you to pursue your goals.

5. Level Up Your Skills

Many legal marketing events offer workshops, training sessions, and hands-on learning experiences that can help you develop new skills or enhance existing ones.

6. Get Your Name Out There

Conferences provide opportunities to showcase your expertise, share your work, and raise your profile in your industry.

 

US Legal Marketing Events 2025 - Our Top Picks 

Thomson Reuters Marketing Partner Forum 

Dates: January 29th - 31st, 2025 

Location: Sonoma Valley, CA

If you missed it this year, don't worry - this is definitely an event to keep on your radar for next year!

The Thomson Reuters 32nd Annual Marketing Partner Forum took place from January 29 to 31, 2025, in Sonoma, California, at the Fairmont Sonoma Mission Inn & Spa. This three-day event was the perfect blend of education and professional networking, all centered on the critical topics of law firm profitability and client development in today's fast-changing legal market.

Packed with keynote presentations, panel discussions, and hands-on workshops, this forum is presented by pioneering industry leaders. But beyond the sessions, this conference is a networking goldmine. You can meet like-minded peers and share ideas that might well be the foundation for collaboration in the years to come. It's an idyllic combination of learning, networking, and recharging in one place.

Price: $2795 USD (Law Firm Attendees). Hotel rooms not included.

For more details and registration information, please visit the official event page here.

Watch the highlights from the 31st Annual Marketing Partner Forum

Next upcoming event by Thomson Reuters: The Emerging Technology and Generative AI Forum Series (September, 11 2025).



2. Passle CMO Series Live 

Date: Thursday, June 5th 2025 

Location: New York 

“It was a high-level event, with high-level content, and so appreciated when compared to other legal marketing conferences that don’t provide this type of value.”

Attendee of CMO Series Live 2024

 

What if legal marketing wasn't just about strategy, but about influence, owning the conversation before anyone else does? CMO Series Live by Passle is not just another conference; this is where the real leaders in legal marketing go to get the edge. With an exclusively senior marketing and BD attendee list, and all content delivered by the C-Suites themselves, it's about much more than just best practices; this is about what is next, what works, and what the top firms do differently. With frank discussions, expert panels, and behind-the-scenes insights, the event really shows what's working in marketing and business development. 

Hear what previous attendees had to say about attending Passle’s CMO Series Live conference last year.

Price : $750

Tickets are available here.

Read our article on last year’s CMO Series Live Highlights.

 

3. Legalweek 

Dates: March 24th - 27th, 2025 

Location: New York Hilton Midtown, NY

Legalweek, brought to you by ALM, is where the legal world converges to take on the big questions facing the future of the profession. It's not your typical conference - it's a space where lawyers, legal tech enthusiasts, and industry leaders roll up their sleeves and dive into the trends and tools changing how we work.

This forum promises keynotes that inspire, workshops where you get to try out new strategies, and panels that delve into real-world challenges. You may learn how AI is reshaping the legal landscape or find new ways to meet client demands; in any case, you will leave with ideas you can use immediately.

What makes Legalweek so special? The people. A chance to connect - not just with colleagues, but with innovators, mentors, and future collaborators. And let's not forget the exhibition hall, it's like a playground for legal pros, a tech wonderland to help make your work smarter and more efficient.

If you’re looking for inspiration, practical solutions, or just some good conversations with people who “get it,” Legalweek is the place to be. 

Price breakdown:

TypePrice 
Full Conference pass$1,795- 2,295
Team pass (5 or more)$900
Day pass$1,250
Exhibit Plus pass$175- 200
Exhibit Plus Team pass$150
Non-Exhibiting Vendor$4,995

 

 

 

 

 

 

 

 

Visit their website for more information.

 

4. LMA Annual Conference 

Dates: April 23rd - 25th, 2025 

Location: Washington Hilton, Washington D.C

“Whether it’s your first or fifth or twenty-fifth conference, you will learn a lot” 

- Linda Ficano, Fitzpatrick, Cella, Harper & Scinto Director of Business Development & Marketing

 

The LMA Conference is the Goliath of legal marketing events, featuring over 75 speakers, 30 sessions, and 80 exhibitors. Not only do you get to meet professionals from all over the world, but you also hear from influential voices in legal marketing. 

Top 2024 keynote: Jamie Lawless, Chief Executive at Husch Blackwell. In 2024, Jill Weber of Quarles & Brady and Alycia Sutor of GrowthPlay were named to the LMA Hall of Fame, a tribute to the lasting impact of both on the profession. These, among many other experts, continue to contribute significantly to raising the bar in legal marketing.

CMOs are especially encouraged to attend this year's event. LMA has launched a brand-new CMO Experience for the 2025 event. An exclusive track of the LMA Annual Conference, this is specifically catered to the law firm CMO who desires focused learning and CMO-only networking within an intimate venue.

Price: $1,795 (LMA member) / $2,474 (non-members)

Register now before it’s sold out here.

 

5. Clio Cloud Conference 

Dates: October 16th - 17th, 2025

Location: Boston, MA

 

“ You are going to get in front of the brightest and most innovative minds in legal tech and connect with the legal audience in a very innovative and imaginative way. ” 

                                         -Erin Pickar, Uptime Legal Systems

 

Clio Cloud Conference, known as ClioCon, is a game-changer for solo practitioners and small law firms looking to take their practices to the next level. Heavily focusing on legal technology and innovative marketing, this conference is full of practical workshops and hands-on sessions to help attendees sharpen their branding, boost lead generation, and confidently take the leap into digital transformation.

This event ensures that you also stay abreast of the latest updates and features from Clio, keeping you at the forefront of legal tech. Of course, it doesn't end there. Join visionary keynotes from leaders within the legal and technology worlds as they leave you inspired with strategies that you can put into immediate action.

Whether you’re looking to revamp your approach to marketing, explore new tools to streamline your practice, or simply connect with like-minded professionals, ClioCon delivers the perfect mix of inspiration and practicality.

Price breakdown:

 Tier 1Tier 2Tier 3Tier 4Tier 5
Attendee pass$599 (Sold Out)$799 (Current)$999$1,299$1,599
Virtual pass$49  (Sold Out)$99   (Current)$149$199 
Legal Vendor pass$999 (Sold Out)$1,499 (Current)$1,999$2,499 

 

 

 

 

 

Check their website here for a more up-to-date pricing overview.

 

6. Game Changers Summit - Invite only

Dates: To Be Announced 

Location: Atlanta, GA

Brought to you by Crisp Video, the Game Changers Summit is not just a legal marketing event, but a movement of bold-thinking law firm owners and thought leaders ready to break the mold. This Summit is all about big ideas, bold strategies, and real-world tactics that help law firms grow, scale, and thrive in today's competitive market.

From unprecedented marketing strategies to actionable business growth insights, the event is a deep dive into what works now and what's next for law firms trying to stand out. This is not some theoretical stuff; this is where the action happens, where visionaries and practical tactics come together to arm the attendees with things they can implement the moment they get back to the office.

Join this Summit where you will level up your marketing, sharpen your business strategies, and leave motivated. It's not just an opportunity to learn - it's a chance to change the very way you think about your firm's future.

 

Price - Exclusive to Crisp Coach clients

This legal marketing event is invite-only.

Find out more information on their website.

 

7. Great Legal Marketing Summit 

Dates: To Be Announced 

Location: Virginia 

The Legal Marketing Summit, run by the dynamic duo Ben and Brian Glass of Great Legal Marketing, is less of an event and more of a hotbed for attorneys to connect, collaborate, and learn. Lively and packed with relevant discussion, the summit provides a dynamic space in which participants swap strategies, overcome common obstacles, and motivate each other with success stories. By creating an actual community, the event gave attendees the power to raise their game in legal marketing and sends everyone away abuzz with new ideas and actionable takeaways.

Price breakdown: TBA

Estimation: $499 – $2,197

The event details for 2025 have not yet been announced, so visit their website for more accurate information.

 

Tips and Tricks to make the most of these events:

Lastly, here are a few guidelines to help you get the most out of the events that you attend:

  • Reflect on yourself before the event - What are your goals for this event? What do you hope to gain? Are you there to network, spark your innovative mind, or learn new strategies? Describe what success means to you.

 

  • Schedule, Schedule, Schedule - Look at the schedule beforehand and mark the sessions that are essential to attend. Give top priority to seminars, panel discussions, and keynote addresses that interest you. 

 

  • Take notes and use them - Set aside time to go over the notes and think of how they will become useful to you and your job.

 

  • Early bird gets the worm - Before you arrive, interact with the organizers, speakers, and attendees on LinkedIn or event apps. In-person networking will be much easier and less daunting. 

 

  • Don’t be shy - Participate in conversations, and pose questions. It’s normal to be hesitant when approaching or interacting with people, but don’t let this opportunity pass you by. Interactive sessions are known to have the best results.

 

  • Dig deeper - Engage in meaningful conversations; ask them about the trends they're most enthusiastic about or the difficulties they're facing instead. Gather more than just business cards; get LinkedIn contacts.

 

  • Visit the Exhibitors - Innovative tools and services are displayed by industry vendors. It's good to know what's available, even if you're not buying right now.

 

  • Practice what you preach - To strengthen your learning and improve your professional presence, write a summary, share important insights on your blog, or LinkedIn.

 

  • Stand out from the rest - While the conversation is still ongoing, send customized messages to new contacts. Reference insights from your conversation and check in now and again to stay connected.

 

No matter which legal marketing events you attend this year, keep these tips in mind to ensure you get the most value from them, helping to propel both your career and your firm forward.

 

 

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