Since implementing Passle in July 2023, Baker Botts has rapidly transformed its approach to thought leadership and content delivery. 

With a team of 44 active authors contributing across the firm, they’ve published an impressive 279 posts in under a year, demonstrating both consistency and commitment to delivering timely insights to their clients and wider network.

For Catherine Zinn, Chief Client Officer at Baker Botts, Passle became a strategic solution during a key period of evolution for the firm. As part of a broader rebrand and modernization of their marketing efforts, the platform offered a way to streamline the internal approval process, enabling lawyers to publish more efficiently while reducing pressure on the lean marketing team.

Passle has helped Baker Botts remove common friction points in content creation, allowing their professionals to share high-quality insights without delays, positioning the firm as a leader in client-focused thought leadership.

Watch the video to hear how Catherine and her team are turning expertise into impact with Passle.