Cross-selling is perhaps the biggest growth opportunity for professional services firms, but it’s often held back by a lack of awareness of, and trust in others' abilities. New laterals arrive without clear visibility of where to connect. Mergers bring whole teams together but leave leadership wondering how effectively they’re integrating. Even within established firms, practice groups, offices and sectors can remain disconnected.

That’s why we built CrossPitch AI. It connects people across the firm using the content you already produce, so there’s no heavy lift, and you can launch in a day. 

CrossPitch matches your experts with your content, delivering only relevant information to the right people. In just 3 months, 24 legal and consulting firms have gone live. Instead of content blasts that barely get opened, they’re now seeing 42% engagement on average, because the right people are receiving the right insights.

Building on this, we’ve created the Cross-Selling Intelligence Map. It’s an interactive network diagram that shows how your thought leadership and insights are connecting your firm.

Now, leadership can see at a glance where lateral hires are building strong relationships, where offices are linking across geographies, and how well practice areas in key sectors are connected. It also tracks change over time, showing whether connections are strengthening month by month.

The value is immediate: Managing Partners and leadership teams who’ve seen the map have described it as the first clear picture of how their firm truly connects. Marketing and BD teams are already using it to show lateral integration progress, highlight opportunities and prove the ROI of their initiatives.

CrossPitch AI is fast to deploy, works with content from any platform and requires zero disruption from lawyers or consultants. With the Cross-Selling Intelligence Map, firms can now not only connect more effectively but also see and strengthen the pathways that drive cross-selling success.