For Iris Jones and the Akerman team, Passle's Thought Leadership Suite has helped them to engage their lawyers to establish a consistent flow of thought leadership. Since their launch 12 months ago, the firm has been able to triple the amount of content they are creating. We caught up with Iris to hear more. 

Transcript

To get the lawyers engaged and to catch up with them and get them to be disciplined enough to prepare thought leadership content is truly, truly a challenge. There's a shortage of time, and what we have learned that Passle can do for us and for them is to continue that steady flow of remarkable thought leadership content in a very short period of time. 

The lawyers have embraced it. After our pilot, they talked about it, they shared it with others in the firm, and it's been phenomenal. We have a team that's always on the ready from Passle. 

I call them our Passle partners for a reason, because anytime we need anything, we have a lawyer begging to be trained because he or she missed it. 

Passle is incredible, and what we've gained from that is the opportunity to truly brand our firm nationally, and truly raise the profile of attorneys who wouldn't otherwise have the opportunity. 

We rolled Passle out to the firm in such a big way that now we have a request, demand I should say, for more training, and that's what we're gonna do. We have tripled the amount of thought leadership content each week that's coming out of the firm. The team has been phenomenal in terms of helping us to grow and to evolve into where we are today, and I'm super excited about what the future holds.