28 Jun, 2021 Feel like a fraud writing content? A little courage and lots of feedback will help... By James Barclay I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...
07 Jun, 2021 Practice makes Permanent By Adam Elgar There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
29 Mar, 2021 LinkedIn vs the company blog, where should your content go? By Samuel Page You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...
23 Jun, 2020 What goes into creating a successful blog? By Sarah Strachan I had a fantastic time featuring on the Women in Planning Webinar today with Nicola Gooch, Zack Simons, Suzi Green, and Christian...
13 Nov, 2018 When should an email become a blog post? By Passle I recently ran a workshop with a leading law firm where the discussion focused on Expert-to-Expert marketing and how they as the subject...
27 Jul, 2017 No, I don't want your guest post By Passle If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...
05 Jul, 2017 Are you ready to take on the July writing challenge? By Passle Copyblogger have issued a challenge to content creators everywhere: Try out 2 content types that are new to you (whether video,...
26 Jun, 2017 3 steps to help you write more frequently By Passle There seemed to be two types of student at my university. The wafflers and the pen-phobes. When faced with a 2,000 word essay, I would...
19 Jun, 2017 How do you Drive New Business using your Blogs, Insights, and Commentary? By Connor Kinnear There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...
12 Jun, 2017 Business Blogging: Do's and Don'ts By Passle Below is a webinar I recently gave on blogging do's and don'ts. Topics covered include: What is a blog (history, context)Where does...
27 Mar, 2017 Best tools to find relevant images for your content. By Freddy Dobinson When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...
14 Nov, 2016 Make Things "Fun" and Your Employees will become Engaged By Connor Kinnear We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...
27 Oct, 2016 10 Things to Passle About By Passle Comment on the news from your sector’s perspectiveGive a personal twist on industry news‘What we are reading this week’ (with plenty of...
25 Oct, 2016 SEO-friendly headlines: start with your keyword! By Passle Here is a quick tip to make your post SEO-friendly: put the important keywords at the start of your headline. If you're creating your...
14 Jul, 2016 Using Pinterest to find Infographics for your Blog By Freddy Dobinson Pinterest is a great place to find relevant infographics to feature on your blog. It is easy to search for topics that align with the...
15 Jun, 2016 Collaborative blogging with Pocket By Adam Elgar I was talking to some users recently about how they discuss and decide what to say about developments in their weekly newsletter. They...