It still astounds me the amount of money spent on marketing/sales enablement tools when there are some perfectly good free options available. To close out 2015 here are a few of my favourites...
- Picnic Metrics - free and simplifies Google Analytics reports.
- Mixpanel - free marketing automation tool up to 25k data points. Perfect for an individual in sales or a small business. Don't delay and sign up. Great company too.
- Streak - free CRM. Again, for a start-up or small business can be a great way to track contacts. Scalable licensing.
- Calendly - free calendar tool that syncs with your calendar to help arrange meetings with individuals rather than sending a long list of possible times that go out of date within 5 minutes.
- Norbert - find email addresses of prospects by simply including the name and domain - free.
- Email Hunter - find bulk email addresses for specific domains. Up to 200 free searches per month.
- Charlie App - Quick briefing of people before calls or meetings for free!
- Content Marketer - searches your latest blog post and finds twitter handles of all mentioned and sends a tweet to notify them for free! There is a paid services with far greater functionality.
- Google Labs - if you use Gmail there is a tab within settings called 'Labs', these are turned off by default but some great additions to your UI in Gmail that can be switched on.
- Hotjar - understand your website visitors using heatmap, user activity recording, feedback, etc. The starting plan is free.
The obvious and why they are not obvious:
- LinkedIn, groups and saved searches. Find relevant groups to your audience and post discussions. How do you find these? Find 5 top prospect, scan their current groups and follow the most common. Saved Searches; on the basic LinkedIn package you can create an 'advanced search' and save with an alert for daily, weekly or monthly. You calculate the time ROI.
- Twitter, remember when you opened all your emails (I don't)? I have calculated I have a 82% response rate when sending through direct messages on twitter. Tip: try it at events when you see a prospect tweet. Simply ask to take this 'offline'.
- Facebook, further to my post earlier this quarter, Facebook has now made posts searchable to anyone. It is well worth the extra time (in some tools a matter of seconds) to publish content with Facebook since it might just be the competition to Google soon....
- Google Analytics, the data is endless and using a range of other tools can really provide valuable insight.
- Google+, a few extra important Google ranking points can be achieved and with tools such as Passle it is one additional click to distribute within Google+
- Passle, we are currently running a free trial(extremely scalable plans beyond) and would highly recommend taking a look. You are in good company with our clients who provide their expert-led, timely and digestible opinion using the tool which is then distributed with ease across your website, social networks. The result is becoming the 'go-to' expert in your niche and substantially increasing website traffic with relevant leads.
If you have a favourite I would like to hear from you! Please send me a tweet @dkirk2012 or email me on firstname.lastname@example.org
Happy New Year!