Last week, I wrote about how the reach of content was declining as the UK Spring Bank Holiday and US Memorial Day approached. We had anticipated that we would see a similar drag after the event, particularly with it being school half-term for many. 

However, the data says otherwise. The Passle network is very close to having a record-breaking day, immediately after the break.

This would suggest that people have returned to their desks and returned to creating, distributing and consuming B2B content with a vengeance. 

It seems this could be a great week for B2B marketing (despite half-term).