As Ben Reid comments, the London Market needs to do everything it can to promote itself. With potential changes due to the EU Referendum result communication is going to be vital.
Within hours of the platform being launched the first deal was executed. Whilst this is not designed to fully replace face-to-face trading the platform will no doubt improve efficiencies and ability to scale.
With the 9 brokers and 42 carriers involved perhaps this is a sign that other aspects of their business will take a more digital approach with online communication and professional networking tools playing a role.
The Target Operating Model is the driving force behind these reforms and a new website will be launched shortly to communicate future updates.