Jun 23, 2023 CMO Series Live: Behind the Scenes of a Digital-First Business By Alistair Bone In an ever-shifting world, what does it mean to be a digital-first business? Well last week at the inaugural CMO Series Live Conference,...
Aug 13, 2018 Going viral - it's more than just slapping on a meme By Passle I came across a post the other day from Robert Derow of Boston Consulting Group's Digital Ventures team. It talks about the concept of a...
May 10, 2017 Prepare to be disrupted or you'll be left behind. Lessons from Sales Sharks, Autotrader and PwC. By Passle Having recently attended PwC's Digital Disruption event in Manchester, I can say I left feeling not only more positive towards...
Sep 27, 2016 #CIMDigital: Is your brand creating instant impact in the physical and digital world? By Passle Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...
Aug 16, 2016 Social Media Week London #SMWLDN By Freddy Dobinson Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...
Jul 18, 2016 Lloyd's Takes A Step towards Online Business By Passle As Ben Reid comments, the London Market needs to do everything it can to promote itself. With potential changes due to the EU Referendum...
Jun 06, 2016 Is there simply too much content on the Internet? By Freddy Dobinson Social media platforms offer a great channel for brands to distribute their content to prospective consumers. With the rise of these...
Sep 26, 2015 Why should you build a personal brand online? By Passle This week I was speaking at The Insurance Technology Congress to some of the most senior individuals in the Insurance sector about...