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| 1 minute read

Snapchat or Instagram?

Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a question I am very much open to comments on! 

More recently I have been asked by clients and peers who are wondering if Snapchat can aid their business from a B2B perspective. 

So what is the right answer? As with any content strategy you always need to start with your audience. Fundamentally is your audience on Snapchat or even Instagram? 

The data below demonstrates the growth of Snapchat however there is certainly more to this than meets the eye. It would appear neither platform releases data that can be directly compared but these statistics provide a good overview: 

In summary I would currently see Snapchat as a valuable recruitment tool for school leavers and graduates. If I only had resource for one platform I would choose Instagram since it has a wider demographic, chances of influencing are higher and a better community feel with search/Facebook suggestions. It is also the second most accessed social media platform after Facebook.

Whilst the target audience is important it is important that those sharing the content are the right demographic so the content is authentic. In an ideal scenario you would have different contributors handling both platforms.

Snapchat has been right so far and with more than half of new users over the age of 25 it would be worth starting to invest some resource. 

Instagram: @instdk

Snapchat: @dkchat1

Snapchat may not be as familiar to marketers as Facebook and Instagram, but its dedicated user base can’t be ignored. Think about these two facts for a moment: The entire population of the world is 7.4 billion people. Snapchatters watch more than 10 billion videos every day. (That’s way up from the 2 billion per day they watched in May 2015.)


social media, snapchat, instagram, facebook, b2b marketing