This is an oldie that I first read years back. It is a remarkably accurate and incisive list. It shows where the budding salesperson should put their effort.
The good news? Good salespeople care - they are basically nice, thoughtful & hard working.
In my experience they also care a great deal about The Product, and not one of them is interested in selling 'ice to eskimos'.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-10-12-42-36-296-6aa2a5bca166fca0660ae210.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-19-301-6a6274b3ab3f24f1af8b762b.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-10-762-6a6274aa4d7fda4aff7dcd7a.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-11-10-49-23-287-6a7afe338407e466539ac1d8.png)