This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table


| 1 minute read

How to Influence People with Military Grade Intelligence

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering a provoking keynote titled:

"What I learned about content marketing from the Taliban (but didn’t realise until much later)"

The sales team at Passle are still raving from the workshop AIG delivered to them earlier this year (read David's report here). So you're not going to want to miss out on this. Applied Influence Group is made out of former military intelligence professionals and they know a thing or two about influencing people in difficult circumstances. They bring this knowledge to their practice now and help businesses learn how to influence key contacts.

Increasingly, we've been adopting an Expert-to-Expert marketing strategy here at Passle, as it's so clear that senior experts in organizations buy from trusted partners, and not complete strangers! 

AIG's approach to influence can help you deliver this by giving you a framework to research your target client. In turn, this helps you plan the best way to develop a relationship with them. 

Come for the keynote, stay for valuable conversations on how to develop an effective strategy.

When: 11th October 2017, 5.30pm

Where: Free Word Centre, 60 Farringdon Rd, Clerkenwell, London EC1R 3GA

Book your spot here.

Dan joined the Applied Influence Group after 22 years in the British Army where he served in a variety of specialist intelligence roles around the world. After honing his operational influence skills, Dan transitioned into capability development and trained the future generations of military influencers and analysts. He recently obtained his PGCE and now brings his extensive knowledge of innovative learning and development practice to AIG’s service delivery.


content marketing, b2b marketing, e2e, expert-to-expert, aig, dan connors, abm, account-based marketing