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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

46 results for: expert-to-expert
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Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
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I wrote this post a few years ago and thought it was worth a revisit on the back of a few conversations I have had in the last week or...
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Last week's Mental Health Awareness campaign focused on kindness.  Right now it seems kindness is more important than ever.As Julia...
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Well, the world has changed and all those events we were going to run have been canceled.  Lots of our clients (lawyers, consultants, and...
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Saturday marked the last fixture for the foreseeable future in my sporting calendar. Whilst I don't play anymore, I have taken on the...
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Sometimes launching a tech start up can be a stressful and gruelling challenge.  Worrying about everything from building a best in class...
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There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...
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"When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
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"The Entrepreneurial Attorney: developing a marketing mindset in business development coaching".  This was the excellent presentation...
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In B2B marketing, most buyers are experts of one sort of another. They might be a general counsel at a law firm and an expert in the law....
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Katie Nagy De Nagybaczon from law firm CMS spoke at Passle's second annual Rainmaker event earlier this year in London.  Below is the...
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Each part of your business has a different role to play and a different way in which Passle can help. We’ll cover how each of the teams...
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Every day we see - and many of us experience - impostor syndrome first hand.  Often it is dressed up in other excuses  (I'm too busy to...
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A friend of mine who works in the US at LinkedIn shared a list of what makes a good LinkedIn profile and pointed towards the article...
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When it comes to successful engagement with clients it is important to know who your customers actually are and what makes them tick. ...
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We talk a lot about Experts here at Passle. We use the term Expert-to-Expert to describe our approach to sales and marketing.But what is...