Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
I wrote this post a few years ago and thought it was worth a revisit on the back of a few conversations I have had in the last week or...
Last week's Mental Health Awareness campaign focused on kindness. Right now it seems kindness is more important than ever. As Julia...
Well, the world has changed and all those events we were going to run have been canceled. Lots of our clients (lawyers, consultants, and...
Saturday marked the last fixture for the foreseeable future in my sporting calendar. Whilst I don't play anymore, I have taken on the...
Sometimes launching a tech start up can be a stressful and gruelling challenge. Worrying about everything from building a best in class...
There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...
"When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
"The Entrepreneurial Attorney: developing a marketing mindset in business development coaching". This was the excellent presentation...
In B2B marketing, most buyers are experts of one sort of another. They might be a general counsel at a law firm and an expert in the law....
Katie Nagy De Nagybaczon from law firm CMS spoke at Passle's second annual Rainmaker event earlier this year in London. Below is the...
Each part of your business has a different role to play and a different way in which Passle can help. We’ll cover how each of the teams...
Every day we see - and many of us experience - impostor syndrome first hand. Often it is dressed up in other excuses (I'm too busy to...
A friend of mine who works in the US at LinkedIn shared a list of what makes a good LinkedIn profile and pointed towards the article...
When it comes to successful engagement with clients it is important to know who your customers actually are and what makes them tick. ...
We talk a lot about Experts here at Passle. We use the term Expert-to-Expert to describe our approach to sales and marketing. But what is...
