The age old conundrum for B2B business leaders:
How do you get sales and marketing singing from the same hymn sheet?
We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool.
One aspect of this process is that it makes it very...
Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
A nice overview Slideshare of Account-Based Marketing - definitely worth 3 minutes of your time. Particularly the first dozen slides or so.
What Is Account Based Marketing?
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