Every day I sit down and look across the high-quality Passle posts being driven by our network of expert authors. Most days this leads me on an interesting rabbit hole for one niche or another.
Today it led me to several exceptional Passle posts, each doing something brilliant in their own particular way.
Here are 6 things that exceptional Passle posts have in common:
1. A title that tells the reader exactly what they will learn
A title shouldn’t be clickbait - but it should tell your reader exactly what they will learn. The tried and true “6 tips to…” is a good option but equally any title that clearly states why a reader should spend 5 mins on the post will do the job.
2. Your commentary
If you are Passling from an external resource, add your thoughts to it. There is value to finding quality external content but the real value of Passle comes from when your opinions and expertise are applied. So whatever you are Passling, it's absolutely critical to pull out the key relevant points and add your opinions.
3. One clear point that resonates
Good posts are memorable because they have a single message. Make your point early and reinforce it at the end. Readers don’t really take away more than one point, so pick it wisely and make it clear.
4. Simple language
The most efficacious authorship endeavours perpetually for conciseness. Or rather, good posts use simple words and make their point using as few as possible.
5. A quality, related image
An image that reinforces your point is important for a post and essential for sharing. If you can get a snippet of your main point into the image all the better. Don’t sacrifice relevance for quality though. Better to have an interesting, inspiring image than a boring stock photo. (You will notice my image has 6 steps :)
6. A destination
Most importantly, your post needs a reason to exist beyond sitting on your website. A post written for one person is ironically more powerful than a post written for everyone. So share, tag, namecheck and make sure that the effort that’s going into your post pays off.