PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

On April 13th, Passle's very own Eugene McCormick moderated a panel discussion in partnership with the LMA Mid-Atlantic region, exploring...

We often see the advice 'be authentic'.  I always thought it odd advice - what else could you be?   Then I started realising that often...

Not all Passle posts are created equal. Learning how to write an insight that will hit the mark takes some time and a good understanding...

If you are an expert and you want a primer in how to write for your non-technical audience, please take 5 minutes to read this.  The full...

A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...

Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...

My clients often ask 'what should I write about' when it comes to showcasing what they know.  In the HBR article below Albert Einstein...

I enjoyed this post by Jason Quey which echoes many of my own feelings. Clients are often asking us for tips to create the optimal Passle...