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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Small Change; Big Difference. The impact of just a little nudge...

It has been my experience that salespeople will often acknowledge the role luck plays in a successful close (at least in private).  

There is no escaping the fact that a series of seemingly random events often have to fall into place to bring you and your prospect into the same space at the same time.   

However, I also believe that the Roman Philosopher Lucius Annaeus Seneca had it right when he wrote:

'Luck is what happens when preparation meets opportunity'

In any deal there is an element of luck for sure but I am a big believer in developing the right environment that helps you get lucky.  Over the last few weeks we have been talking about how being active online gives you the ideal opportunity to nudge deals and relationships in the direction you want them to go.  As the video below shows - just a little nudge can have one hell of an impact.

As the quarter closes, give online content creation a go - it might just be the right type of nudge needed and in my experience can be far more effective than leaving yet another voicemail or sending another email.

Small Nudge - Big Impact

Tags

content marketing, b2b marketing, e2e, sales enablement, social selling

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