This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Passle Podcast EP20 - Barney O'Kelly on the role of content in professional services marketing.

Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it hard to write effective content.

We spoke to Barney O'Kelly, Founder and Managing Director of Hagen Communications and expert in Professional Services Marketing to find out more about how marketers can create effective, client-focused content that drives engagement.

Content creation has exploded in professional services. Of itself, it doesn't have innate value. It's there to either build brand awareness of the organisation, its people or to generate conversations with clients.

Tags

content marketing, b2b marketing, e2e, professional services, podcast, passlepod

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks