17 May 2022 Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins, Charlotte Knight, Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
03 May 2022 CMO Series EP39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people By Charlotte Knight, Jennifer Green In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...
22 Feb 2022 CMO Series EP29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy By Charlotte Knight, James Barclay James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...
14 Feb 2022 Content that stops you in your tracks - Best Practice from Legal Internet Solutions Incorporated By James Barclay Full disclosure - I am a massive fan of Robyn Addis and the team at Legal Internet Solutions Incorporated (LISI). That said even if I...
24 Dec 2021 The Power of Audio - The Rise of Podcasts By Passle Podcasts are not new by any stretch of the imagination. In fact, they date back to the 80s when they were previously known as...
14 Dec 2021 CMO Series EP21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns By Charlotte Knight, Charles Cousins In 2020, Forbes Solicitors launched a new cornerstone campaign, the Reinvention and Resilience Top 50. The initiative recognised...
07 Dec 2021 CMO Series EP20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services By Charlotte Knight, Will Eke Every firm is trying to get closer to clients and build their profile in particular industries. In this episode, Will Eke is lucky to be...
03 Dec 2021 How to Produce a Podcast, in 7 Key Steps By Charlotte Knight Podcasts are an effective way to share expert insights with your clients, colleagues and prospects in an easily digestible format. Not...
02 Dec 2021 CMO Series EP19 - Kalisha Crawford of Ropers Majeski on making data work for your firm By Alistair Bone, Samuel Page In this episode of the CMO series, Alistair Bone of Passle is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of...
23 Nov 2021 CMO Series EP18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent By Samuel Page In this episode of the podcast, Will Eke is joined by Beth Huffman to discuss how to approach talent as a marketing leader in a law...
09 Nov 2021 CMO Series EP 16 - James Stapleton of Blank Rome on calculating ROI of marketing and BD activities By Sarah Connolly, Eugene McCormick In this episode of the podcast Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank...
03 Nov 2021 CMO Series EP 15- Carolyn Manning of Mintz on the importance of a firm’s brand By Eugene McCormick, Samuel Page In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at...
05 Oct 2021 CMO Series EP 13- Craig Budner on Growth Opportunities at Law Firms By Charles Cousins, Sarah Connolly In this episode of the podcast Charles Cousins is joined by Craig Budner, Global Strategic Growth Partner at K&L Gates they address:The...
28 Sep 2021 CMO Series EP 12- Despina Kartson on Business Development Leadership in Professional Services By Will Eke, Sarah Connolly In this episode of the podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler.Will and Despina discuss business...
21 Sep 2021 CMO Series EP 11-Julia Bennett on the missing piece in client relationships at law firms By Sarah Connolly In this episode of the podcast, Will Eke is joined by Julia Bennett, CMO at Brown Rudnick.Will and Julia discuss the missing piece in law...
24 Aug 2021 CMO Series EP 10 - Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom By Will Eke, Samuel Page For marketing and business development teams to have a real impact on the growth of their firms it is so important for them to have a...