PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In this episode of the podcast, Eugene McCormick is joined by Kimberley Rennick, Chief Marketing & Business Development Officer for the...

In this episode of the podcast, Will Eke is joined by Alessandra Almedia Jones, Director of Marketing at Baker McKenzie. 

Will and...

I am writing this post on the Passle app, using the dictation tool on my iPhone. It is incredibly easy and unlike when I first talked...

Public speaking is something most of us in marketing will do more than we think - whether it is presenting to the board, to our...

The other day I was asked to create a short video with an end-of-year message (see it here). In all honesty, I wasn't terribly keen on...

This year we have all learnt new ways to stay virtually close to our clients and network as many pre-pandemic opportunities to influence...

We see a lot of professional services content marketing. Some good and others, well, not so good. When we do see the good ones, it is...

There are a few firms out there who have dipped their toes into the world of Podcasts. Every other firm I have spoken to is "talking...

To quote our Podcast guest  "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to...

During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and I ask Yasemin what her marketing...

According to behavioral scientist and loyalty expert James Kane (who I saw speak at the end of last year at LMA NE event in NYC) you can...

During this podcast I discussed the pivot to digital in the legal sector and how Antonia has lead her team to a process that is enabling...