PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...

NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm...

Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...

On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...

As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...

Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...

Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...

The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...

Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...

Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...

The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...

There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...

In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...

James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...

Full disclosure - I am a massive fan of Robyn Addis and the team at Legal Internet Solutions Incorporated (LISI).  That said even if I...

Podcasts are not new by any stretch of the imagination. In fact, they date back to the 80s when they were previously known as...