16 Oct, 2023 CMO Series Live: Building Your Brand through Successful Podcasting with Gemma Lyon of Macfarlanes By Charlotte Knight After 100+ episodes of the CMO Series Podcast, we were delighted to bring CMO Series Live to London this month to bring professional...
25 Jul, 2023 CMO Series EP104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing By Charlotte Knight Ed Lovatt There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that...
29 Jun, 2023 CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing By Charlotte Knight Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look...
06 Apr, 2023 CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities By Charlotte Knight This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...
03 Nov, 2022 Legal News Reach Interviews Alistair Bone of Passle By Alistair Bone NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm...
01 Nov, 2022 CMO Series EP68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm By Charlotte Knight Eugene McCormick Marketing and business development functions within the legal world often become synonymous with one another. There are distinct...
23 Aug, 2022 CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives By Charlotte Knight Charles Cousins On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
18 Aug, 2022 CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up By Charlotte Knight Ed Lovatt As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
16 Aug, 2022 CMO Series EP56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community By Charlotte Knight Alistair Bone Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
10 Aug, 2022 CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms By Charlotte Knight Will Eke Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
26 Jul, 2022 CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
19 Jul, 2022 CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO By Samuel Page Alistair Bone Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm. Someone who has experience...
31 May, 2022 CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands By Charlotte Knight Charles Cousins Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
22 May, 2022 Legal podcasts: An untapped marketing strategy By Ruth Nossek The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...
17 May, 2022 Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins Charlotte Knight Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
03 May, 2022 CMO Series EP39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people By Charlotte Knight In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...