Apr 06, 2023 CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities By Charlotte Knight This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...
Nov 03, 2022 Legal News Reach Interviews Alistair Bone of Passle By Alistair Bone NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm...
Nov 01, 2022 CMO Series EP68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm By Charlotte Knight Eugene McCormick Marketing and business development functions within the legal world often become synonymous with one another. There are distinct...
Aug 23, 2022 CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives By Charlotte Knight Charles Cousins On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
Aug 18, 2022 CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up By Charlotte Knight Ed Lovatt As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
Aug 16, 2022 CMO Series EP56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community By Charlotte Knight Alistair Bone Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
Aug 10, 2022 CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms By Charlotte Knight Will Eke Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
Jul 26, 2022 CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
Jul 19, 2022 CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO By Samuel Page Alistair Bone Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm. Someone who has experience...
May 31, 2022 CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands By Charlotte Knight Charles Cousins Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
May 22, 2022 Legal podcasts: An untapped marketing strategy By Ruth Nossek The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...
May 17, 2022 Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins Charlotte Knight Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
May 03, 2022 CMO Series EP39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people By Charlotte Knight In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...
Feb 22, 2022 CMO Series EP29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy By Charlotte Knight James Barclay James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...
Feb 14, 2022 Content that stops you in your tracks - Best Practice from Legal Internet Solutions Incorporated By James Barclay Full disclosure - I am a massive fan of Robyn Addis and the team at Legal Internet Solutions Incorporated (LISI). That said even if I...
Dec 24, 2021 The Power of Audio - The Rise of Podcasts By Passle Podcasts are not new by any stretch of the imagination. In fact, they date back to the 80s when they were previously known as...