The community of Marketers and Business Development experts in professional services never ceases to amaze us here at Passle.

How do you run a successful professional services thought leadership campaign?

We were lucky enough to feature some of our favourite thinkers in Professional Services at our 2021 Insiders Club Kickoff to answer that question. The Passle Insiders Club is a way for Marketers and Business Development practitioners to share best practice and benefit from each others' knowledge. 

On our panel, we were joined by:

• Linda Orton, CMO at Alvarez & Marsal
• Chris Eatherton, Head of Digital at Slaughter and May
• Emma Baker, Head of Marketing and Communications at Charles Russell Speechlys
• Alexander Williams, Business Development Manager at Baker McKenzie

The panel tackle topics from feedback to innovation, all around the central theme of running an effective, authentic thought leadership campaign at scale which engages the people that matter to the growth of the firm.