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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

CMO Series EP 12- Despina Kartson on Business Development Leadership in Professional Services

In this episode of the podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler.

Will and Despina discuss business development leadership in a challenging professional services landscape. They address:

  • What leadership looks like in practice
  • Managing a team remotely during a pandemic
  • The best structure for BD teams¬†
  • Advice to professional services marketers facing their own leadership challenges¬†
Recognise the importance of your team and engage them, cultivate and develop them. Everyone will succeed, everybody's career will be enriched.

Tags

e2e, marketing, professional services, cmoseries, podcast, leadership, passlepod
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