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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

CMO Series EP 11-Julia Bennett on the missing piece in client relationships at law firms

Co-Authors

In this episode of the podcast, Will Eke is joined by Julia Bennett, CMO at Brown Rudnick.

Will and Julia discuss the missing piece in law firms’ relationships with clients. They address: 

  • Having friends with in-house counsel as a marketeer
  • The shift from service provider to valued ally
  • Strengthening client connections
  • Advice to CMO’s wanting to establish connections with clients
We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next level and become more allies for the individuals as well.

Tags

e2e, marketing, professional services, cmoseries, podcast, clientrelationships, passlepod

Co-Authors