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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

CMO Series EP 13- Craig Budner on Growth Opportunities at Law Firms

In this episode of the podcast Charles Cousins is joined by Craig Budner, Global Strategic Growth Partner at K&L Gates they address:

  • The role of a Global Strategic Growth Partner
  • The strategy behind launching the K&L Gates Client Conversations podcast
  • The main opportunities for growth at an International Law Firm
  • What marketing and BD teams can do to support lawyers to develop client relationships at scale
  • Lateral hiring and the necessary qualities of a candidate
  • One piece of advice for people looking to grow their firms

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Tags

marketing, professional services, cmoseries, passlepod, podcast, growth, marketing strategy