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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

CMO Series EP18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent

In this episode of the podcast, Will Eke is joined by Beth Huffman to discuss how to approach talent as a marketing leader in a law firm.

They cover:

  • The difference between the right talent and the wrong talent in the marketing team
  • What kind of experience and attitude makes great professional services marketers
  • How professional development works at Nelson Mullins?
  • How leaders can balance the individual interests of their team whilst developing capabilities that will benefit the firm
  • How far should a firm go to retain top marketing talent
  • What "success" look like for retaining your best people

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Tags

cmoseries, passlepod, e2e, marketing, podcast, professional services