Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge and expertise of their attorneys.

The engagement from lawyers had been consistent and formed an important part of their marketing efforts to establish the firm as a thought leader in key markets.

Early in 2024, Shearman & Sterling merged with Allen & Overy, creating the world's third-largest law firm and kicking off a high-complexity web project with a significant amount of time pressure.

With Passle at the center of their thought leadership strategy, A&O Shearman now aims to leverage Passle to combine different thought leadership processes - and ultimately provide the most effective platform possible for their attorneys to engage clients and prospects online.

The new website, built on Sitecore’s XM Cloud by agency Hugo & Cat, provides a robust platform for this content.

Craig Annis, A&O Shearman's Chief Communications Officer, emphasizes the firm's commitment: 

"We want to create opportunities for our partners to express their thought leadership in the most effective and simple way. Passle allows our partners to create content concisely, distributed across our website and other digital platforms, demonstrating our unique value to clients."

Margie Hinckley, Chief Marketing & BD Officer - Americas, and Craig Annis are key figures driving this success. Their efforts have positioned A&O Shearman as a thought leader in the legal industry, with a strong focus on collaboration and engagement across the newly created firm.

A&O Shearman's thought leadership is displaying to the market the depth of knowledge and experience at this newly formed firm. Their strategic implementation of Passle is building momentum, driving social engagement, and reinforcing their new brand.