Morris, Manning & Martin (MMM), named the most influential law firm in Georgia, are known for blending the extensive resources of a large firm with the agility of a more intimate practice.

In January 2023, MMM launched Passle to enhance their thought leadership capabilities. Over the course of the rollout, the firm created over 200 posts, showcasing their innovative approach and commitment to leveraging new tools.

The rollout
Kate Pearch, Chief Strategy Officer, led the initiative and highlighted the firm’s journey with the tool. 

According to Kate;

“Adopting Passle was a little bit of an adventure. We learned a lot about the product as we started to implement it, and we gained a lot of momentum with the firm internally. It was very easy to demonstrate the ROI early on in the process.”

Challenges and Successes 
Initially, MMM's lawyers were hesitant about becoming more prominent on social media and creating shorter, targeted thought leadership content. However, as they became familiar with Passle, they found the process straightforward and rewarding. The firm's competitive nature turned the proof of value into an engaging challenge. Weekly check-ins showcased the impact content was having on engagement with clients and prospects, which in turn built support and momentum for the tool.

By leveraging Passle, MMM demonstrated their commitment to staying at the forefront of legal thought leadership while maintaining their unique combination of scale and agility.