AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining processes. Legal Futures research shows that 45% of firms now use AI-powered tools to provide faster client updates, making it clear that AI is already transforming client service and marketing.

In this series, we revisit standout episodes from the CMO Series Podcast to explore how AI is reshaping professional services marketing. We’ll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing.

This series will explore how lean marketing and BD teams are leveraging AI to work more effectively and punch above their weight in the market. We’ll also examine how leaders can guide their firms through the AI journey, covering the processes, guidelines, and policies that ensure AI complements human expertise for success.

We kick things off with a session from CMO Series LIVE 2024 in New York, where Alison Arjoon, CMO at Fragomen, and Luke Ferrandino, former CMO at Paul Weiss, now the Chief Business Development & Marketing Officer at Skadden, joined us on stage to discuss their successful AI strategies and insights on streamlining processes, driving project success, and supporting growth.

Stay tuned for more episodes exploring the opportunities, challenges, and real-world applications of AI in professional services marketing and BD.

Subscribe to the CMO Series Podcast to get every episode as soon as it's released.

If you're a legal marketing or BD leader and would like to share your insights on our platform, we’d love to hear from you.