With or without Gen AI, says Tom Elgar, lawyers who treat thought leadership as a core part of their client service will continue to own the spotlight.
| less than a minute read
AI Can't Trump Thought Leadership: How Lawyers Can Keep Winning the Content Game via Attorney at Work

Sign up to receive all the latest insights from Passle. Subscribe now
Law firms are not short on ambition when it comes to growth. Cross-selling and collaboration are firmly on the agenda, with the majority...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-01-10-22-49-895-69f47ef9cb2c8884e0253d08.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-13-10-31-41-776-6a04530d8f2c6617c3715896.png)
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2026-05-08-09-15-21-787-69fda9a9d74e59f3bdaaf2e6.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-07-10-51-14-698-69fc6ea2194b247a0c2c6085.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-01-10-35-27-081-69f481ef9904c8be9ef5b84b.jpg)



