James Barclay joins Ari Kaplan on the Reinventing Professionals Podcast to discuss why cross-selling is important for law firms, how CrossPitch AI differs from traditional KM/experience-management tools, the benefits of integrating laterals and other attorneys into the cross-selling process, and where thought leadership creates the most leverage for cross-selling.
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The Connection Between Thought Leadership and Cross-Selling in Law Firms via Reinventing Professionals
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For twenty years, finding a lawyer online meant typing a query and scanning a list of links in a search engine. AI is changing that.Users...
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