James Barclay joins Ari Kaplan on the Reinventing Professionals Podcast to discuss why cross-selling is important for law firms, how CrossPitch AI differs from traditional KM/experience-management tools, the benefits of integrating laterals and other attorneys into the cross-selling process, and where thought leadership creates the most leverage for cross-selling.
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The Connection Between Thought Leadership and Cross-Selling in Law Firms via Reinventing Professionals
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As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In...
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