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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Get LinkedIn Right First - Then You can Worry about Snapchat

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Connor Kinnear
Chief Marketing and Business Development Officer

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Connor Kinnear
Chief Marketing and Business Development Officer

I've read a number of articles recently about the opportunities of using Snapchat at B2B organisations and at an event I presented at a few months ago someone asked during the Q &A how much work they should do with Snapchat.

My answer was that you need to do the basics right first.  And the basics for a B2B company means LinkedIn.  Start doing some social selling through LinkedIn and have it firing on all cylinders.  Then you can have a crack at Snapchat!

When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly popular with tweens and teens, something else was happening, too. It was transforming from a quiet dark horse into a serious contender in social media.
www.business2community.com/...

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Tags

social media, social selling, linkedin, linkedin groups, b2b marketing

Get in touch

Avatar
Connor Kinnear
Chief Marketing and Business Development Officer

Get in touch

Avatar
Connor Kinnear
Chief Marketing and Business Development Officer

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