So says Jeff Bezos, founder and CEO of Amazon. It's not the sole reserve of CEOs and founders either. Below is an article I wrote for Marketing Tech News on why marketers should care about their personal brand.
Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social media itself, it’s not something you can opt out of today. You have a digital footprint and if you don’t take control of it, then others will. So how do you make it work for you?