This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

What Social Selling Is and Isn't [Infographic]

Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it isn't. It's a great summary of an often misunderstood behavioural change.

Hope you find it helpful.  I particularly liked the following:

  • Social selling is about selling through your network NOT about selling to your network
  • Social selling is a behavioural change NOT a technology
  • Social selling is about revenue generation NOT about how many 'likes' or 'views' you get
  • Social selling is about creating relationships NOT a substitute for the phone, meetings and 1-2-1 conversations you have in person


For more insight for the team at Digital Leadership Associates click here

I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided to pull together this infographic to put things straight. It’s pretty self-explanatory, and I hope you find it useful Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management.

Tags

content marketing, b2b marketing, e2e, social selling, behaviour change, alex low, social media

Tweets on this subject

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks