September 28, 2017 | less than a minute read

What Social Selling Is and Isn't [Infographic]

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James Barclay

CEO Passle Inc

Get in touch

James Barclay

CEO Passle Inc

Alex Low from Digital Leadership Associates has put together this great infographic on social selling. What it is and what it isn't. It's a great summary of an often misunderstood behavioural change.

Hope you find it helpful. I particularly liked the following:

Social selling is about selling through your network NOT about selling to your network
Social selling is a behavioural change NOT a technology
Social selling is about revenue generation NOT about how many 'likes' or 'views' you get
Social selling is about creating relationships NOT a substitute for the phone, meetings and 1-2-1 conversations you have in person

For more insight for the team at Digital Leadership Associates click here

I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided to pull together this infographic to put things straight. It’s pretty self-explanatory, and I hope you find it useful Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management.