Alex Low from Digital Leadership Associates has put together this great infographic on social selling. What it is and what it isn't. It's a great summary of an often misunderstood behavioural change.
Hope you find it helpful. I particularly liked the following:
- Social selling is about selling through your network NOT about selling to your network
- Social selling is a behavioural change NOT a technology
- Social selling is about revenue generation NOT about how many 'likes' or 'views' you get
- Social selling is about creating relationships NOT a substitute for the phone, meetings and 1-2-1 conversations you have in person
For more insight for the team at Digital Leadership Associates click here