Alex Low from Digital Leadership Associates has put together this great infographic on social selling. What it is and what it isn't. It's a great summary of an often misunderstood behavioural change.
Hope you find it helpful. I particularly liked the following:
- Social selling is about selling through your network NOT about selling to your network
- Social selling is a behavioural change NOT a technology
- Social selling is about revenue generation NOT about how many 'likes' or 'views' you get
- Social selling is about creating relationships NOT a substitute for the phone, meetings and 1-2-1 conversations you have in person
For more insight for the team at Digital Leadership Associates click here

/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-16-08-01-24-337-6aaa4cd47665c2e29134d439.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-10-12-42-36-296-6aa2a5bca166fca0660ae210.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-19-301-6a6274b3ab3f24f1af8b762b.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-10-762-6a6274aa4d7fda4aff7dcd7a.png)